Old Palm Golf Club - Vision 2025

Vision 2025 Strategic Plan   Old Palm Golf Club  March 2020 

PART IV.

POTENT IAL SOLUT IONS TO ADDRESS CHALLENGES ( cont i nued )

Strategic Initiative: Cohesive Membership and Marketing Plan Insure a financially viable club by developing an external marketing and communications strategy. Strategies:  Insure a financially viable club.  Preserve the intimate atmosphere of Old Palm.

 Continue to have an interesting and engaged membership.  Enroll members in the process of new member attraction. Action Plans:

 Develop a comprehensive external marketing plan.

 Review capacity, access and operating and capital requirements to identify the optimal number of full members required to maintain the quality of the experience at an appropriate value.  Increase the number of members involved in membership development efforts, especially newer members who are more closely connected to prospective members.  Consider forming a Membership Committee/influencer/ambassador program to include more members in the membership development process.  Improve the onboarding process so new members quickly become assimilated and engaged in the Club. Responsible: Board and General Manager/Membership Director Timing: Ongoing

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