Old Palm Golf Club - Vision 2025

Vision 2025 Strategic Plan   Old Palm Golf Club  March 2020 

PART I.

MISSION AND VISION

The Vision Statement identifies what Old Palm Golf Club will aspire to become in the future. It serves as the basis for the evaluation of the existing situation and the development of the strategies and action items. The Mission reflects the core attributes of why the Club exists and how it will support our members’ lifestyles.

Strategic Plan Dashboard: Old Palm Golf Club

“To create life experiences beyond expectations.”

Vision

• Old Palm will continue to be an outstanding golf and social club. • Our small, intimate membership enjoys a special golf experience in one of the country’s premier golf communities. • The elegant, attractive and well-maintained facilities will be favorite gathering places for members to enjoy a wide range of culinary and memorable experiences. • A broad range of social, wellness and recreational programs foster a spirit of camaraderie and conviviality among the membership. • Our friendly, well-trained and professional staff remains committed to service excellence and the creation of memorable experiences. • Members are continually engaged in the club’s success, providing their time and resources to achieve our Vision.

Mission

Core Values (How We Behave)  Conviviality and camaraderie.  Welcoming.  An atmosphere of quiet elegance.  Building lasting friendships.  Intimate club atmosphere.  Concierge services.

Where We Will Play (Our Target Market)

How We Will Win (Competitive Advantages)

Strategic Initiatives (Guiding Principles)

 Golfers seeking a special golf experience in a premier community.  People attracted to the intimate, quiet elegance of Old Palm.  Seekers of life experiences.  Culinarians and wine enthusiasts.

 A safe and secure environment.  An outstanding golf course and golf program.  An elegant,

 Master facilities enhancement plans.  Exceptional member programs and engagement.  Funding our future.  Cohesive membership and marketing plan.  Communications to drive engagement.  Responsive governance and leadership.

reimagined clubhouse.

 Become the

membership’s favorite place to socialize and dine.

 Offer a complete fitness and wellness experience.  Exceptional service

and curated experiences.  Personalized

communications to enhance use and drive engagement.  New separate casual dining/pub facility.

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