Old Palm Golf Club - Vision 2025

Vision 2025 Strategic Plan   Old Palm Golf Club  March 2020 

PART II.

EXISTING SI TUAT ION

The Board identified the following Strengths, Weaknesses, Threats and Opportunities for Old Palm Golf Club. Club Strengths (An asset, practice, or situation that creates a competitive advantage or supports our Mission): Club Weaknesses (A deficiency of the Club that creates a competitive disadvantage or prevents us from achieving our Vision):

 Small, intimate membership.  Welcoming/camaraderie of membership.  Broad interests and backgrounds of our membership.  Personal service from a staff dedicated to excellence.  Member friendly golf course and playing experience.  Excellent practice facilities, including our regulation practice holes.  Differentiated/special experiences.  Members’ passion for the Club.  Committed leadership and management.  Membership’s trust in leadership.  Food and beverage program.  Safety and security of Old Palm.  Location.  Beautiful property.

 Aging facilities, especially the clubhouse and fitness center.  Lack of a bar and casual dining area.  Age of the golf course and practice facilities.  Member feedback and communication – no system to regularly collect member feedback and to build awareness and engagement.  Staff organization chart relative to evolving and expanded programming and events.  Value for cost perception.

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